As breastfeeding in public has become more accepted, there has been a greater need for garments that enable mothers to easily feed their babies discreetly.  As a result of this demand, breastfeeding garments are the latest fashions to hit the runway. (more…)

Being pregnant has become quite the fashion statement and pregnant celebrity following a favorite for fashion bloggers, clothes designers and online stores attempting to promote their maternity labels. The influence of celebrities stepping out in a particular pregnancy garment or maternity wear label is incredible.  It gives the brand immediate recognition, endorsement and street cred. Lets hope designers of maternity labels in Australia can cash in on two gorgeous celebrities who are currently pregnant, Danni Minogue and Natalie Bassingthwaighte. (more…)